In today's business world, the key to success is not only the quality of products, but also the level of support provided to customers. Our company "Proviant" understands that each client is unique, and therefore we strive to provide individualized support that meets the specific needs of each category of clients. We understand that marketing support plays an important role in the success of our customers. Therefore, we offer: individual marketing plans developed taking into account the specifics of each client, joint promotions and promotional campaigns aimed at increasing sales and brand awareness, analytical support, including market research and consumer behavior, to optimize marketing strategies. What categories of customers exist in the market?

Category A Clients (Supermarkets)

For Category A clients, such as supermarkets, we offer comprehensive solutions that include:

Personalized reminders for order placement. Sales managers proactively remind clients to place orders, ensuring stock availability and smooth operations.

Strict delivery schedules to guarantee timely inventory replenishment.

Payment deferrals from 4 to 14 days, providing financial flexibility to manage cash flow efficiently. This enables:

• Optimization of working capital.

• Increased purchasing volumes without financial strain.

• Dynamic inventory management to adapt to market demands.

• Joint marketing campaigns to enhance brand recognition and drive sales growth.

In-store merchandiser support, ensuring proper shelf placement, monitoring expiration dates, and updating managers on stock levels within partner stores.

HoReCa Category

For clients in the HoReCa sector (restaurants and cafes), we provide:

• Flexible ordering times, including late evening or night options.

• Special pricing on bulk orders, making our offerings particularly attractive. Our pricing policy includes:

• Tailored pricing conditions for long-term and large clients.

• Discounts on high-volume purchases.

• Customized financial solutions, including preferential terms for new customers.

Large Wholesale Clients

For wholesale clients in other cities, we offer:

• Comprehensive product support, including training and presentations to help clients understand product benefits.

• Competitor analysis and positioning strategies to boost sales.

Our sales strategy is based on customer development (CusDev), where we:

• Conduct in-depth research to identify client needs in each category.

• Develop tailored offers based on client profiles or "avatars," which represent their key characteristics, motivations, and requirements.

• Sales Techniques Tailored to Client Avatars

• To meet specific client needs, our sales team employs the following methods:

SPIN Selling: Asking open-ended questions to identify client needs and help them define solutions themselves.

• Cross-Selling: Offering complementary products or services to enhance the client’s purchase.

• Upselling: Proposing premium or upgraded products with additional benefits.

• Each technique is adapted to match the client's unique profile, ensuring maximum relevance and impact.

Unique Selling Proposition (USP)

Our USPs are designed based on sales analysis of related products or regional market trends. These emphasize the distinct advantages of our products, driving customer loyalty. We create:

Exclusive offers tailored to the specific nature of the client’s business.

Partner programs for joint growth and business expansion.

• Marketing support and promotions to help clients achieve their business objectives.

• Logistics and Distribution Excellence

Category ABC products are delivered with cash-on-delivery options, enhancing transaction security and convenience.

Our fleet of six refrigerated vehicles ensures over 20 tons of goods are transported daily while maintaining product freshness.

For local clients, we offer convenient self-pickup options.

Large wholesale orders benefit from contracted logistics services, enabling efficient bulk deliveries, intercity transport, and international shipments.

We are expanding our delivery geography through partnerships with international logistics companies, ensuring we meet client needs in remote regions and abroad.

Proviant's Mission: Partnering for Success

At Proviant, we’re more than a food supplier — we’re your trusted partner, offering comprehensive solutions to grow your business. Understanding that every business is unique, our team develops customized solutions tailored to meet your specific needs.

We aim not only to help you achieve your current goals but to grow with you, leveraging opportunities for expansion and success. Whether it’s high-quality products, marketing support, or tailored consultations, Proviant is dedicated to providing everything you need for success.